Art

What is counter culture

I think being counter culture nowadays means creating instead of consuming.

We all know America (and the world) is a culture of consumers. On a large scale, we take the natural resources of the planet and convert them into products that consumers (us) buy. There’s a reason when we talk about the economy, we citizens are called “consumers” because we are literally consuming the resources of the planet that we’ve turned into products.

But consuming not only happens when you buy something. You scroll TikTok, you consume. You scroll IG, you consume. Twitter, Reddit, SnapChat, the internet as a whole. It’s short bits of entertainment meant to be easily consumable that you digest for half a second, forget about, and then move on.

This theme of everyone living their lives by purely consuming and not creating is something we’ve seen in movies like Wall-E and Idiocracy. (And in both those films the citizens had to learn to create again to regain their humanity.)

The system itself, is designed for consuming. So counter culture then, must be creating.

Being counter culture, to me, means creating art. (And not with the intention to become famous or make money.) Making art purely for the sake of making art. You don’t just sit around and think of yourself and what other people will think of you, you get up and create something. You take risks, you experiment. You don’t just spend your days consuming.

Just something to think about.

Till next time,

-Oliver Endahl

If the internet was different

If Instagram and TikTok didn’t exist, would people still “create”?

Whether people want to admit or not, the thought that nearly everyone has kept in the back of their mind while on a photoshoot for the last 15 years is “Will this do well on social media?”

If you’re a model, photographer, dancer, actor, baker, etc.. Would you still create if you couldn’t post it to a social network? I’ve met many people who were only at the photoshoot to produce “content” for Instagram. And I gotta be honest, that sucks. Cause really that means the thing they’re actually into, isn’t the process of creating art, playing or experimenting. That means the thing they’re actually into is getting validation & gaining social notoriety through posting on the internet.

Here’s another version of the question: What videos would people create and post if you couldn’t follow or like any of the posts?

What if TikTok/Instagram/YouTube didn’t exist, and the only way people could watch a video on the internet would be to have a direct link to an actual website, where the video file was hosted, and that’s it. You couldn’t follow the person who created the video, and you couldn’t like the video. You could only watch it thru a direct link on a website.

How many of the videos that you see on TikTok would still be posted if you couldn’t follow the creators or like the video? I would think, not very many.

And that’s the problem. Whether people are putting out comedy videos, lifestyle content, political videos, outrage at whatever is in the current news cycle that day, etc.. All of these people aren’t actually creating for the sake of spreading the word about their topic, they’re creating to have people hit follow and hit like.

Keep that in mind next time you’re watching a short form video. Ask yourself: “Would they still make and post this video if no one could follow them or like the video?



Till next time,

-Oliver Endahl